Sony India on Friday launched two new TVs under its BRAVIA XR OLED A80K series that come with a Cognitive Processor XR. 

The new models are the XR-65A80K and XR-77A80K. The XR-65A80K is priced at Rs 280,000.. Meanwhile, the XR-77A80K is priced at Rs 700,000, 

while the XR-77A40K is priced at Rs 400,000. The new products are now available on both online and offline channels.. 

 "The new OLED TV takes sound & picture to the next level with the Cognitive Processor XR", The company said.

Which thinks like a human brain and offers full immersion in an experience that will amaze you and moves and just feels like the world around us..

Sony BRAVIA XR OLED A80K series: Model Name & Price

Sony BRAVIA XR-65A80K: Rs 280,000 Sony BRAVIA XR-77A80K: Rs 700,000

The BRAVIA XR OLED A80K series is available in 77-inch, 65-inch  & 55-inch. This TV comes with 4K upscaling & OLED motion technology to improve image quality for action scenes

For gamers, there is a dedicated game mode with HDMI 2.1 compatibility, including 4K 120fps, Variable Refresh Rate (VRR), Auto Low Latency Mode (ALLM), and Auto HDR Tone.

The company said that users can create their own cinematic experiences at home with exceptional visual and audio quality with Dolby Vision

visual and audio quality with Dolby Vision, Dolby Atmos, IMAX Enhanced, and Netflix Adaptive Calibrated Mode..

visual and audio quality with Dolby Vision, Dolby Atmos, IMAX Enhanced, and Netflix Adaptive Calibrated Mode..